April in San Antonio is a reminder of who we are. Each April for over 130 years, San Antonio has been celebrating Fiesta, a city-wide party with a purpose, that brings our neighborhoods together in celebration of culture, history, and pride. It’s a visible expression of what has always defined this community: people first, working together, showing up for one another.
That same spirit is reflected in our 5-time NBA Champion San Antonio Spurs’ return to the playoffs. Built intentionally, their success reflects what this community knows well: sustained results come from investing in fundamentals, developing talent, and collectively committing to a long‑term vision. That rhythm of preparation, partnership, and pride in our place, also defines this moment for our economy.
At greater:SATX, we’ve been building toward this moment. For 50 years, our organization has set the pace for business recruitment, retention, and growth, focused on one mission: creating jobs that provide real pathways to economic mobility for San Antonians. The results we’re seeing today are not accidental. They are the product of consistent work—aligning partners, strengthening our talent pipeline, and staying disciplined around a clear regional strategy.
Our strategy is centered on industries where San Antonio is positioned to win: advanced manufacturing, cybersecurity and new technologies, defense and aerospace, life sciences, and headquarters. Over the past five years, among the nation’s top 50 metros by job growth, our progress has been measurable. We moved from 20th to 2nd in manufacturing and logistics, from 47th to 19th in life sciences and healthcare, and from 39th to 25th in cyber and IT. Those gains reflect intentional alignment between employers, education partners, workforce programs, and site readiness investments.
Momentum is showing up in the data. In 2024, San Antonio ranked among the three fastest-growing major job markets in the country and led all Texas peer metros. Average weekly earnings grew faster than nearly every major U.S. metro—outpacing the national average by 440 basis points. Since 2021, greater:SATX has helped secure more than $7.1 billion in capital investment and 18,000 new jobs, driven by advanced manufacturing, bioscience, healthcare, cybersecurity, and financial services.
Behind those outcomes, we’ve continued strengthening the pipeline. Today, more than 25% of jobs in our active project pipeline are in final decision stages, representing continuous strong engagement with companies as project timelines shifted over the past year. Manufacturing accounts for over half of those projects, with aerospace and new technology close behind as we work to grow these target sectors more intentionally through MOMENTUM:2030. Globally, our targeted engagement has generated 35 foreign direct investment projects since 2021—creating more than 6,100 jobs. With nonstop service taking flight this week from San Antonio International Airport to Toronto, we’ll continue leveraging our direct connection to drive additional opportunities.
Economic development only succeeds in serving our community when local talent can access the jobs being created. That’s why workforce development has been embedded in our work for more than a decade, aligning workforce training and career pathways to the industries we recruit. San Antonio is raising educational attainment and lowering poverty at one of the fastest rates among our peer metros. And we’ve aligned our university partners for the first time around a shared goal of educational attainment of 45% by 2030. This kind of change doesn't come from short-term wins; it comes from sustained collaboration.
Our MOMENTUM:2030 strategic framework reflects that same discipline: ambitious goals grounded in proven performance. Over the next 5 years, together, we aim to add more than 20,000 new direct jobs with $100,000 average wages, $5 billion in new capital investment, and connect 25,000 young people in work‑based learning.
Like our Spurs, success is built on preparation, partnership, and pride in place. San Antonio’s momentum is real—and we’re just getting started.
Greater Together (and Go Spurs Go!), |
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